Posted by GTG on March 31, 2008
As a long-time Newcastle United fan, I’m very pleased to announce that I have finally made the pilgrimage to the St James’ Park stadium, home of the Magpies.
After a tour around the grounds, I headed straight for the store, eager to get some evidence of my trip to Magpie-Mecca. Imagine my horror when I found our prestigious club logo emblazoned on everything from mousemats to sweets (pictured left) to garters.
“They stick the logo on anything and sell it for twice the price,” remarked my Geordie friend as he picked up a packet of Newcastle United Official Wine Gums (TM).
Then I put on my green-tinted glasses and put my economics brain to work. And I realised we shouldn’t be dissing the sweets — we should be thankful instead.
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Posted by GTG on March 31, 2008
Spotted @ Durham Castle
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Posted by GTG on March 30, 2008
What win I if I gain this thing I seek,
A dream, a breath, a froth of fleeting joy?
Who buys a minute’s mirth to wail a week,
Or sells eternity for a toy?
A friend set me thinking about happiness recently. Why are we less happy than others even when we live in much more fortunate circumstances? And why does happiness seem to be a never-ending pursuit, with no happily-ever-after endings?

I came up with a model (”Economists: we do it with models”) for happiness to answer the two questions above, and which I hope can give further insight on the science of happiness. Interestingly, the model also reveals some surprising tips on how to achieve it.
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Posted in Reflections | Tagged: Happiness | 1 Comment »
Posted by GTG on March 28, 2008

Ebenezer Scrooge, at the peak of his miserliness, labelled Christmas ‘humbug’. Economists, on the other hand, label it ‘economically inefficient’ - proving that we are not just depressingly dismal creatures, but incoherent ones at that.
Professor Joel Waldfogel of Wharton was the first such Christmas-bashing economist. In his 1993 paper, “The Deadweight Loss of Christmas“, he argued that Christmas - as well as all other occasions where gifts are given or exchanged - imposed a cost on the economy. Why? Because the recipient usually does not value the gift as much as the giver had paid for it. That’s why you see so many new expensive-looking ties being auctioned off on eBay at $0.01 on Boxing day.
Waldfogel estimated that the total cost of Christmas to the American economy in 1992 alone was
between $4 billion to $13 billion - roughly equal to the loss imposed by taxes.
Is Santa really as bad as the IRS?
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Posted by GTG on March 26, 2008

Chelsea footballer Ashley Cole has been slapped with a six-month ban - not on the pitch, but on the bed - by his wife Cheryl for his infidelity, involving lots of booze and a hairdresser.
Unfortunately for Mrs Cole, game theory predicts that her strategy won’t work. Why not, and what should she do?
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Posted in Game theory, Sports | Tagged: Ashley Cole, Cheryl Tweedy, Chelsea | 1 Comment »